Former two words, brandable domain representing Ches Workshop – workshop on Cryptographic Hardware and Embedded Systems. 

Got featured and still has live, natural organic links/mentions in major online media outlets like  Comodo.comSophos.comUcsb.eduBrown.edu,  etc.  

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CHES 2014

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CHES 2014 Busan, Korea

Workshop on Cryptographic Hardware and Embedded Systems 2009 (CHES 2009)

IACR

CHES 2015

Workshop on Cryptographic Hardware and Embedded Systems 2008 (CHES 2008)

CHES2009